![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f4001e205b2d9335ba28b7a_test%402x.png)
The Challenge
Unbuilders does not fall into a conventional "trades" paradigm. They wanted to provide a clear picture of the advantages they offer, showing potential clients how their service differs from demolition, as proud contributors to the circular economy.
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f3ffec7be237276b201d09a_minimal%20phone%20mock%402x.png)
Simplifying the message
By increasing colour contrast and adding simple iconography and line drawings, we kept the message clear.
Smooth transitions foreshadow a smooth service
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f3ef0829309552b7d4f780e_get%20a%20quote.gif)
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f3ddff77cbcf7bd7e1898e1_unbuilders%20with%20colour.jpg)
We captured artifacts of the Unbuilders process.
A Lens on the work
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f3da96dd19c2cf1bcb52745_guy2.jpg)
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f3da96c37505a6663c8c63e_guy1.jpg)
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f3da96d18d839687d9651f4_guy3.jpg)
![](https://cdn.prod.website-files.com/5f078702ccfc0c17fc12a259/5f45704539bd78305c27ec84_unbuilders_splash.png)
The Result
Working to create a no-nonsense brand, we progressed the unbuilders voice through a design that connects users to the idea of deconstruction. The smooth and clean brand and website highlight how unbuilders thinks differently about materials that were once considered "waste".